Shops

Instead of directing paid traffic to generic PDPs or collections pages, Pack Shops allow you to create personalized, irresistible shopping pages that are tailored to:

1. your ad
2. the customer’s exact stage in the funnel
3. a specific customer segment.

Unlike most page builders, Shops allows you to create and edit almost anything about your post-ad experience—from custom PDPs and shoppable blogs to your cart experience. And it’s designed to work just like a Shopify theme—so you don’t have to worry about the learning curve.

Shops offer you a safe, customizable environment to experiment with and optimize your campaigns, all without requiring extensive technical resources or know-how.

Why Use Shops?

1. Edit your whole post-ad shopping experience—without a developer, designer, or a ton of extra apps
   Virtually nothing is off-limits to edit with Pack. Create and customize PDPs, shoppable blogs and video content, curate custom offers or bundles, and even make edits to your cart settings.
   We’ve added key features into our extensive layout / template library to minimize the number of apps you’ll need and to keep developer support low.
   Because you can edit anything, it’s easy to boost your page relevance to your shopper, matching the ad that hooked them and increasing the chances of conversion.

2. Idea to production in minutes—just like a Shopify theme
   With Shops, you can create highly customized shopping pages that align perfectly with your brand's identity. Shops works just like a Shopify theme so there’s almost no learning curve.
   Unlike other landing page builders that require manual brand style integration, you can leverage existing global styles and components from a Pack storefront, ensuring brand consistency and a cohesive user experience.
   If you’re using Shops without a Pack storefront, it’s easy to set global styles to keep your experience consistent with your brand and optimized for any device.

3. Tap into templates, layouts and strategies that work
   Pack’s proven layouts are used in production by Shopify’s top brands, and are easy to tailor to your brand, your ads, and your advertising channels. Pack is constantly adding new sections to the library so you always have fresh layouts to test. Every section is optimized for both mobile and desktop so that your pages always look on point.

4. Seamlessly combine shopping and edutainment
   Unlike most tools, Pack Shops make it easy to bring shopping, education and entertainment together. With pre-built shoppable blog and video templates, seamlessly embedded shopping buttons and a low-friction, customizable cart experience, it’s easy to connect with customers and boost your chances of conversion.

5. Test outside the box, within your brand
   Once you’ve identified your top content formats, Pack’s native A/B testing makes it easy to optimize your copy, imagery and feature set to maximize conversions. You can set up most tests without a developer, and can analyze the data in a tool of your choice, ex. Google Analytics.

6. Build sections once, apply them anywhere If you’re using a Pack storefront, it’s easy to reuse and repurpose sections, templates and assets in your Pack Shops—without worrying about impacting your core site. Once you find a layout or section that performs, it’s just as easy to share that layout or section with your storefront. You can also easily mix and match sections within any given shopping page to create your ideal layout.

7. Easy to use—for you, and your developer
   Most page builders work with static templates that limit what developers can do to customize them. If you do choose to work with a developer (and with Pack it’s not required), Pack makes their job easy.

How Shops Fit into the Pack Ecosystem

Pack now offers two solutions within its Experience Platform: Storefronts and Shops. While Storefronts are focused on building the main e-commerce site, Shops are designed for creating lightweight, pages and flows outside of your main site–perfect for maximizing conversions from social advertising campaigns. This dual-solution approach allows you to address both long-term brand presentation and short-term marketing goals effectively.

Customizer

The Customizer is your go-to tool for visually editing your shop. It offers:

• A real-time preview of each page on your site
• A library of pre-built sections you can customize
• A media manager for adding images and videos
• Editable sections for text, layout, and other properties
• Shop settings for editing your navigation and more

Products

With Shops, you can easily manage your products and collections, which are automatically synced from Shopify.
You also have the option to create groups and bundles for easier management and promotion of your products.

Sections

Sections are modular, reusable components that make it easy for you to add and customize content on your site. These pre-designed content templates ensure that your site looks consistent and professional, even as you make updates.

Schedules

Schedules allow you to plan ahead by scheduling content to be published at specific times. This feature is perfect for launching campaigns, new products, or timed promotions.

A/B Tests

Shops offer an A/B testing feature that allows you to compare different versions of your pages to determine which one performs better. This feature is essential for optimizing your campaigns and ensuring that you're getting the most out of your marketing efforts.